The key to a successful event is simple—proper planning. Unfortunately,
simple and easy are not the same thing. The more time spent envisioning
and planning the event before it happens, the more smoothly it will run.
Event planning involves moving from the high level issues down to all
facets of implementation. When planning any event, from a small meeting
to an international conference, there are some fundamental points to consider.
Determining financial and marketing objectives, budget, location variables,
accommodation, food and beverage considerations, technical needs, transportation
and accessibility issues, registration concerns, guest entertainment,
etc., along with the creation executable timelines for all these needs,
will ensure the success of any event.