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Ottawa > Event Planning > Entertainment, Tourism, & Concierge Services  

Entertainment, Tourism, & Concierge Services

While entertainment may not add much value during meetings, training sessions, and events that are work focused, it often enhances events whose goals include marketing, awareness, reward/acknowledgment, or social bonding and, of course, fund raising. It can range from an exclusive performance by a world famous performer for event attendees to an afternoon of laser-tag.

The event planning committee should decide in advance how entertainment furthers the goal of the event, what to budget for it, whether it should be structured or flexible, whether the entertainment/activities should be part of the host company’s branding (e.g., a competitive mini-golf and martini tournament for a funky sportswear or shoe company, Para-sailing for a sun glass launch, etc.).

Event Planning 101

Chapter 8: Entertainment, Tourism, & Concierge Services

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