While food and beverages are not a necessity for every event, they
can be used to add perceived value for attendees. Whether muffins and
coffee, or an elaborate sit-down dinner; food and drink acts as both
fuel and reward to the participants. This is also one of the major budget
costs for staff incentive and client appreciation
corporate management and/or training retreats, etc. Food and beverage
needs should always be part of the event’s initial planning
and budget line.