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Event objectives should include an action, an outcome, and qualifiers. The action phase will include planning, developing, making lists and recommendations, et cetera. The action should have a measurable, achievable outcome. Qualifiers set the parameters such as timelines, budgets, personnel involved, et cetera. Meeting objectives might be:
  • To work on business strategies
  • To discuss business issues and problem solve
  • To meet and develop relationships with business contacts
  • To come to mutual agreements around contentious issues
  • To check in on progress and facilitate lateral communication
  • To welcome and orient new staff or visitors
  • To provide short training sessions and introduce new company products and/or procedures
Consider holding meetings outside of the office, so that attendees, less easily distracted by “must take” phone calls, emails, etc., can better focus on the meeting’s objectives.
They should be small enough so that all attendees can comfortably participate.

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